Day 1 – Presentations & Conversations Friday 24 February 2017
(1pm – 8pm)
1:00pm Registration opens at reception
2:00pm Welcome & Presentations
Keynote (60 mins)
Jesse James Garrett
Conversations with speakers and the audience
1. Moving your UX career to the next level / Bill Albert
Shares some thoughts on how to start and build a UX career. Based on mentoring dozens of graduate students, I will share some practical tips on how to land your dream UX job, impact your organization in a meaningful way, and eventually become a thought leader in the UX community.
2. Falling in love with the problem, rather than the solution / Andrew Green
Every day we work hard designing the best solutions for our users. We have an idea about ‘how it could be’ and focus on making that solution great. But what PROBLEM are we actually trying to solve? How do we know it’s a REAL problem? How do we know that we’ve SOLVED the problem? Andrew will share some thoughts on why we need to fall in-love with the problem rather than the solution – and how it makes you a better UX designer.
3. Designing systems for experts / Martin Bulmer
Systems for experts (not expert systems, those are something else) are those tools that will typically be at the heart of your business. For example, the ‘green screen’ system used by your call centre staff when dealing with customer enquiries, the CRM used every day by the sales team or the loans system used by banking staff when structuring and qualifying loans for customers.
Designing systems that experts use day in, day out is a very different challenge from designing for the casual user of a website or system. For example, making the system simple and easy to learn might be the exact opposite of what you should do!
This will be a practical talk that will let you see inside the process with real world examples.
4. The anatomy of a design argument / Cornelius Rachieru
In spite of being subject matter experts, designers have to constantly defend their design decisions to non-designers. This session will review a few concepts that are handy to master when faced with a design argument with our business counterparts, from Jedi mind tricks to validation stacks.
Day 2 – Half day workshops Saturday 25 February 2017
9am – 8pm (Lunch 1 – 2:30pm)
Workshop 1: Measuring emotional engagement
Bill Albert
Workshop 2: Think like a Product Manager. Become a better UX Designer
Andrew Green
Workshop 3: Running design sprints
Martin Bulmer
Workshop 4: Designing for multi-channel UX ecosystems
Cornelius Rachieru
